Murfy
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Circular economy
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waste reduction
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responsible consumption
- Decent work and economic growth
- Responsible consumption and production
- Action against climate change
Pitch
Presentation
Murfy is a Social Utility Enterprise (ESUS) offering a household appliance repair service. Over the past five years, the company has become a leading player in appliance refurbishment in France. In 2022, its revenue reached €8 million, a 60% increase compared to 2021. Seventy-five percent of the company’s revenue comes from in-home repair services for individuals, while the remainder is generated from refurbishment activities across five sites in France. Positioned in a sector traditionally dominated by new appliance retailers (such as Darty and Boulanger), Murfy relies on experienced technicians to deliver high-quality service. The company offers a comprehensive range of services, including in-home repairs, refurbished appliances and spare parts sales, technician training through an internal academy, and the collection of used appliances. Murfy has developed a diverse array of offerings that cover the entire value chain. Between 2022 and 2023, Murfy saw a 55% increase in the number of repair requests, a 13% increase in the average customer basket size, and a 5% decrease in customer acquisition costs. These impressive results come in the context of increasingly favorable regulations, including a significant increase in the Repair Bonus under the AGEC law (which will double on January 1, 2024). Murfy has already sought funding from LITA.co through bonds and is now opening its capital to citizens. This new fundraising round on LITA.co aims to support Murfy in achieving profitability by 2026, particularly by expanding its services to new regions in France.
To help make repair a common practice and significantly reduce the annual production of electronic waste, consider contributing to Murfy's financing.