De Bonne Facture
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Sustainable fashion
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Know-how
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Made in Europe
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Local
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Slow fashion
- Decent work and economic growth
- Industry, innovation and infrastructure
- Responsible consumption and production
Pitch
Presentation
De Bonne Facture is a premium and sustainable menswear brand created by Déborah Neuberg in 2013. The wardrobe loosens men's classics items with contemporary cuts, high quality natural materials that are certified with CSR commitments, especially on dyes and animal welfare. The wardrobe is sustainably manufactured by regional atelier specialized in unique know-how, respecting historical and local manufacturing cultures. The brand is a pioneer in "made by" with each item that tells the name of the atelier that made it. The brand is based on five pillars: longevity of the clothes, traceability of the workshops, origin of materials, ecological impact and preservation of industrial know-how. There is a growing awareness of making clothing more sustainable, and De Bonne Facture has doubled its sales between 2020 and 2022. The brand is available in France and internationally via its e-shop, a store in Paris and about 40 retailers - digital platforms (Mr Porter...), department stores (Le Printemps...) and local multi-brand boutiques. In 2022, the brand was certified B Corp, and today it invests to sustain its development and growth. De Bonne Facture is planning a 500k€ capital increase, of which 370k€ is reserved for LITA.co investors, in order to develop its digital business, innovate by integrating new artisanal know-how, increase its reputation and recruit to perpetuate its team structure.
Invest in De Bonne Facture to participate in the development of an independent, creative and responsible brand that preserves local know-how!