Coucou
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Ethical fashion
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Reducing waste
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Circular Economy
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Pollution
- Responsible consumption and production
Pitch
Important
Despite efforts to refocus and adapt strategically, recent economic difficulties (construction quotes quadrupling, the COVID crisis, the energy crisis, and construction work at Châtelain...) dealt a fatal blow to the company. Coucou had a negative balance sheet and could not continue without additional capital injections or further debt, while failing to establish a sufficiently profitable model. The Board of Directors decided to file for bankruptcy, and a bankruptcy ruling was issued in May 2024. The curator has identified a buyer, and the business will resume operations in a yet-to-be-determined form in the fall of 2024. However, the repayment of the various priority creditors did not allow for compensation to the shareholders and founders.
Presentation
Have you ever searched your wardrobe before an event and found nothing to your liking? Buying a new outfit every time is contributing to the very polluting fashion industry.... It is for this reason that Coucou offers you to rent an outfit for events. The two founders imagined a concept around a large shared dressing room. In this way, the number of times a garment is worn increases significantly and high end outfits become accessible to every wallet. As a well established concept in Brussels, today Coucou wishes to grow and asks you to participate!
Marie and Isabelle explain it all during their Live Meeting, held on March 15th ! To watch the replay, click HERE.