Finisterestes29

Finisterestes29, a Breton company, was set up at the end of 2021 to combat food waste. Based on the alarming fact that perfectly edible fruit and vegetables are thrown away simply because they do not meet the aesthetic standards of supermarkets, the company has developed a model that recovers out-of-calibre fruit, vegetables, fish, meat and cheese directly from producers. These products, known as ‘sorting discrepancies’, which do not meet the specifications of the major retailers, are thus saved from the bin. The company adds value to these foods while reducing the costs associated with waste, thereby enabling producers to be better paid. At the same time, consumers benefit from quality products at more attractive prices, up to 30-50% cheaper than on the supermarket shelves. Finisterestes29 relies on a solid network of over 2,500 French producers, including 1,800 in Brittany. Its products are sold through a network of ten of its own shops, as well as through more than 70 partner relay points, which offer them in the form of ‘anti-gaspi’ baskets, notably via the TooGoodToGo app. Since its inception, the company has enjoyed strong commercial growth, with sales of €2.4m in its first year, rising by 38% to €3.3m by 2023. With more than 9,000 tonnes of recycled products, the company is aiming for sales of nearly €4m by 2024. Faced with growing consumer demand, and with a view to accelerating its expansion into other regions of France, Finisterestes29 is raising €4m. An initial tranche of €1.3m has already been invested by Blast Club, and the rest of the round is currently being finalised, with €1m secured from an institutional investor. The company is now calling on private individuals via LITA.co to invest between €500k and €1m in shares in order to continue this major mission.

Play your part in reducing food waste by investing in the development of a company that, in just two years, has become the French leader in anti-gaspi vegetable baskets, making the most of out-of-date produce and making food more accessible to as many people as possible!