Bioburger
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100% organic
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Ecological transition
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Sustainable fast-food
- Responsible consumption and production
- Action against climate change
Pitch
Presentation
Founded in 2011 by two young entrepreneurs passionate by food culture, Bioburger is the pioneering brand in the sustainable fast-food category. Their mission is to democratize organic farming through a dish loved by all: the burger. To carry out their social and ecological mission, Bioburger offers affordable prices (burger, fries, and drink menu starting at €11.90) and allows its customers to eat organic without compromises while indulging themselves. All the products offered are 100% organic certified and adapted to seasonal produce. Bioburger stands out from other fast-food restaurants with a transparent and sustainable approach throughout the entire production chain. From sourcing products (80% of which are French) and fairly compensating suppliers, to eliminating plastic bottles, introducing reusable dishware, and ensuring the quality and diversity of its burgers, including vegetarian options. The Bioburger brand now has 25 restaurants: 10 company-owned and 15 franchised, in Paris, Strasbourg, Nantes, Bordeaux, Lyon, Montpellier, Lille, Angers, Puteaux, Suresnes, Issy-Les-Moulineaux and Grenoble, with plans to reach 29 by the end of 2024. Bioburger reported a turnover of €19.7 million by the end of 2023 (gross revenue), tripling since 2019, making it the leader in organic fast food. Partner of LITA.co since 2019, the company has already raised over €2.6M from 1,233 citizens! Having almost completed the repayment of the first LITA bonds (final maturity date: 06/30/2025), Bioburger is proving its ability to meet its commitments to its investors. Thanks to a resilient and viable business model, the company generated a positive EBITDA in 2023, and expects a positive net result by 2025. The 100% organic fast-food chain is pursuing its development plan, and is now offering a new investment opportunity to citizens via LITA.co: 10% bonds over 5 years, totaling €2.5 million.
Invest now to support the development and opening of 3 new company-owned Bioburger restaurants in 2024!
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Team
2 co-founders, 18 employees at the head office, 200 employees in company-owned restaurants and nearly 520 employees overall.
It was during their studies days that Louis Frack and Anthony Darré first conceived the idea of creating a street food offering, particularly high-quality burgers, as there was no such option at the time. Right after finishing their studies, they made the decision to move forward. They renovated an old Asian restaurant from top to bottom and opened their first Bioburger location in July 2011 at Passage de Choiseul, right in the heart of Paris. Taking on every challenge, they tirelessly worked on restaurant procedures, logistics, scaling, and the profitability of each establishment to make them self-sufficient as quickly as possible. The founders set the brand's strategy and oversee its proper execution. François Ogé, who joined the company over 7 years ago as an intern, has recently become the General Manager of the company. He supervises all the departments at the head office and implements the brand's strategy.
Challenges
Human food consumption has a significant impact on the socio-economic fabric and the environment. It generates significant pressure on the climate, ecosystems and biodiversity with 22% of global greenhouse gas emissions being linked to food production. However, some alternatives exist to eat more responsibly: consuming organic, seasonal and local products, adopting a zero-waste approach and so on. Yet, these alternatives are often limited to home consumption, due to a lack of sufficiently responsible dining options. For example, organic food in the restaurant industry is not yet well-developed and often remains elitist and inaccessible, both in terms of availability and cost.
Solutions
Bioburger aims to democratize organic food with a delicious and widely-loved product: the burger. The brand offers a tasty and responsible menu featuring 100% organic products, a menu that is 30% vegetarian options including a new vegan offer, using only fresh ingredients, with a complete meal starting at €11.90. The prices are intentionally kept affordable to make responsible dining accessible to as many people as possible. Bioburger takes its commitment even further by sourcing 80% of its ingredients from France and exclusively using seasonal products, such as giving up tomatoes in winter and avocados in summer. The company also strives to reduce waste by introducing reusable dishware and providing free micro-filtered still or sparkling water to replace plastic water bottles.
Economic model
Bioburger offers complete meal deals (burger, side, and drink) starting at €11.90. This price positioning gives the brand a competitive advantage over most competitors in the premium burger category. The business model is based on volume efficiency, enabled by (i) the Bioburger purchasing center, which centralizes the sourcing of raw materials directly from suppliers, and (ii) the optimization of in-restaurant processes, enabling more than 90 burgers (€1,200 orders) to be served in 15 minutes. The 25 restaurants offer three sales channels: on-site dining (40% of revenue), takeout (28%), and home delivery (32%). In 2023, the Bioburger group saw its revenue increase by over 46%, driven in part by the opening of five new restaurants. The Bioburger head office, Green Food Development, manages the brand's growth. It generates revenue through entry fees and royalties from both company-owned and franchised restaurants, as well as management fees and financial income from company-owned locations only. Bioburger's goal is to continue its expansion through several avenues: opening 3 new company-owned restaurants, developing the vegetarian/flexitarian offering and side products, and maximizing the user experience (reusable dishes, extended opening hours, etc.). Since 2024, Bioburger has focused on leveraging existing franchisees as a priority to continue expanding its network.
Long term impact
As a pioneer in sustainable dining, Bioburger's mission is to democratize organic food in France:
- Making organic food accessible to all: Bioburger offers a 100% organic menu at a fair price for both consumers and producers.
- Promoting ecological transition: The company now uses reusable dishware, offers seasonal products, and does not sell bottled water in plastic containers.
- Raising public awareness about food concerns: Through a popular and well-loved product, Bioburger helps guide citizens towards more sustainable consumption.