In pre-funding

Di Pasquale Guthmann

Artigianato italiano e produzione responsabile per lifestyle di lusso

  • sustainable fashion
  • artigianato italiano
  • empowering women
  • female artisans
  • Good jobs and economic growth
  • Responsible consumption
Impact category Tech for good
Maturity degree
Fundraising goal
500,000 €
Min. amount.

150,000 €

Max. amount.

500,000 €

Financial product



In attesa di investitore professionale 5%

Financial advantage

Startup innovativa - 30%


500.00 €


100,000.00 €

Startup innovativa - 30%

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We preserve the precious cultural patrimony of hand-embroidery which risks disappearing with the last generation of embroiderers in Italy, creating an innovative and scalable model of de-localized manufacturing to generate new qualified work opportunities for unemployed women in Italy.

Di Pasquale Guthmann designs and commercializes unique, sustainable lifestyle products, handmade for the global luxury market, preserving the precious female heritage of hand embroidery in Italy, through an innovative model to enable a virtual factory, integrating training, production collaboration, online logistic and systems interoperability. 

The remote-working model allows for women to work throughout the whole territory, organizing their time and work, supported and protected by technology, including software applications with augmented reality to learn, monitor and correct. The project includes systems to ensure traceability and transparency throughout the value chain.



Carolina Guthmann - CEO
Piero di Pasquale - Executive President
Olivia Mariotti - Chief Brand Officer
Franco Tripi - Financial Advisor
Carlotta Gelmini - Sales Manager
Emilie Ghilaga - Merchandising and Retail Advisor
Tracy Barba - Social Impact Measurement Framework
Vasiliki Grammenou - Fashion Design

Piero di Pasquale Fondatore, Presidente Esecutivo Ex Vice-Direttore RAI International Ex-Docente Relazioni Internazionali Luiss, La Sapienza, Tel Aviv
Carolina Guthmann Fondatrice, Amministratore Delegato Importanti ruoli di management in multinazionali come Procter & Gamble, Bristol-Myers Squibb e Merck KGA
Olivia Mariotti Partner, Chief Brand Officer Global Executive roles in Fendi and Bulgari Brand Advisor /Creative Leader for luxury fashion and hotel industries Adjunct Professor and Director of the Master of Fashion Management, LUISS Rome
Franco Tripi Chief Finance Officer, external PhD Finance & Banking Managing Partner AC Skills Group Managing Partner


Italian high quality craftsmanship is the maximum expression of true luxury.
In 2017, small artisanal enterprises have generated 43 bln Euro of turnover.
However, the lack of access to international markets and of generational change is leading to the extinction of some artisanal traditions. Among these is the art of hand embroidery which was an important economic resource for women in the South, where the female unemployment rate is the highest in Europe with 70%**.

**Istat 2019


We revitalize and make hand embroidery scalable, by opening it to the global luxury market and by creating an innovative virtual factory, which enables women to work from home, managing their time autonomously, supported by advanced technology enhancing an efficient, transparent and sustainable process. 

Modello economico

A) HOME, YACHTING, HOTEL/RESORT: home - and interior linens, completely customized products; 
B) RESORT WEAR: Dresses and accessories for the luxury vacation (kaftans, kimonos, slippers, bags, etc). 
C) HIGH END ACCESSORIES: borse da sera, sciarpe, ecc.

Global UHNWI market with a focus on the US, Europe, Middle East. 
Discerning clients who appreciate the authentic Handmade in Italy. 
A) B2C: direct-to-consumers through temporary shops (Pop-ups), own online channel, trunk shows and events in luxury hotels and strategic locations
B) B2B: through luxury online retail platforms (Moda Operandi, Aerin, Farfetch, Net-à-Porter); 
C) Collaborations with interior designers, select stockists, luxury hotels and resorts. 

Long term impact

We train and integrate Italian, refugee, immigrant and women in fragile conditions, creating dignifying work opportunities, projected towards a future where the place of work becomes irrelevant.
Our model fosters constant professional growth based on their own talent and the opportunity to develop the skills needed to generate a sustainable and enduring autonomy, in a condition of transparency and psycho-physical well-being.  
In the next 4 years, we want to create work for 100 women, including embroiderers, sewers and other professionals. The social impact is monitored and measured over time through KPIs pre-defined by external experts.

10 Jobs created or secured

(a 1 anno dalla raccolta fondi)

50ricamatrici attive nel network

(a 1 anno dalla raccolta fondi)

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